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Jeffrey Samson President / CEO

Jeff brings ideas to life. His career has been primarily focused on Supply Chain Management in the areas of marketing, operations, financials, information technology, and transactional experience.

Prior to joining Kingfish Bay Development, LLC., Jeff worked at the Macsteel Group of Companies (a multinational company), where he occupied various Executive positions from 1984 to 2008 and has served as President and CEO for Action Wobble Inc. (AWi) from 2008 to present. AWi is a technology company that owns patents and trademarks. Jeff has also been the President and CEO of Kingfish Bay Development from 2016 to present.


Jeff currently serves on the Board of Directors of Macsteel Holdings, Kingfish Bay Development, LLC, and AWi. In 1988/1989, he completed Certificates in Marketing Management, Sales Management, Retail Marketing, and Salesmanship from the Institute of Marketing Management in Johannesburg, South Africa. His wife and three adult children are most important in his life.

Innovating and Animating the 21st Century.

Clint Sullivan Chief Creative Officer


Clint Sullivan is the co-inventor of AWi’s core products: the Action Wobble™ Spring, Brandicia™, Brandcentives™, and Poc-KITs™. In conjunction with Jeff Samson he helped develop the multifaceted Action Wobble intellectual properties with global patents and trademark protection. 

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