Our Team

Executive Team

  • Colin Benjamin, ChairmanLinked Page Colin Benjamin Linked in page

    Colin Benjamin is chairman of AWi. He was elected to his current position in April 2010.

    Mr. Benjamin joined AWi in 2009 and served in increasingly strategic initiatives for the print component innovation business. In 2010, he was nominated and approved as Chairman. Colin brings extensive manufacturing, procurement and sales experience to AWi from his global expertise in the rubber, steel and diamond sectors. Formerly served as Chairman of the Diamond Club of South Africa and Israeli United Appeal (Johannesburg).

    A native of South Africa, Mr. Benjamin graduated from Witwatersrand University, BSC and University of South Africa (cum laude) MBA.

  • Jeffrey Samson, President, Chief Executive OfficerLinked Page Colin Benjamin Linked in page

    Jeffrey Samson became Chief Executive Officer on March 1, 2011, after serving as President and Chief Executive Officer for seven years. He founded AWi in May 2004.

    Jeff has overall responsibility for vision, global strategy and new business initiatives for the Company.

    Jeff joined the Macsteel Group of companies in 1984 and served in executive capacities continuously beginning in March 1990. His final position was serving as Chief Information Officer, Macsteel Holdings, operating out of Newport Beach, California, which he held until December 31, 2008.

    Jeff completed his formal education in 1989 through the Institute of Marketing Management in Johannesburg South Africa. He obtained certificates in marketing management, sales management, retail marketing and salesmanship.

    He currently serves on the board of directors for AWi, Macsteel Service Centers USA, Macsteel Global and Macsteel Holdings.

    Jeff is married and has three children.

  • Jennifer Pool, President and Chief Operating OfficerLinked Page Colin Benjamin Linked in page

    Jennifer is an entrepreneurial executive with experience managing and growing integrated digital and new media firms; overseeing the strategic planning, development and implementation of integrated (digital, DM, experiential, print, radio, television) solutions for clients in multiple business sectors.

    She brings storied credentials from the ad agency world where her career growth had an uncanny intersection of operations and strategic planning. These strengths will be the foundation from which AWi launches into the next chapter of its story.

    Jennifer loves her dog, son and husband (in that order). She takes a car, train and bike to get to work – that’s dedication!

  • Basic Luck, Chief Financial OfficerLinked Page Basil Luck Linked in page

    Born in South Africa. Graduated as an Accountant. Practiced as a Public Auditor in Johannesburg, South Africa for two years and then joined one of his clients as the CFO operating a chain of motor vehicle service stations. Purchased the chain from the owner who retired in 1966. Built the chain from three locations in 1966 to seven locations by 1977. In 1977 sold the company to an investor group.

    In 1978 he took over a company providing medical supplies to both hospitals and home health care. Expanded the company to have branches in the three major cities of Johannesburg, Cape Town and Durban. The Staff did an employee buy-out in 1985.

    Immigrated to the United States in 1985.

    In October 2004 Basil joined AWi as CFO.

Account Team

  • Stacy Heyer, Senior Assistant Marketing and OperationsLinked Page Stacy (McManus) HeyerLinked in page

    Stacy joins AWi with 26 years of experience in both Print Production and Sales. A Sales Professional with an eye for color, detail, and a strong understanding of the multifaceted print production business. Focused on the client’s needs, and their demanding time restraints with precision and enthusiasm.

    Stacy holds a BFA in Advertising and Printmaking from Mason Gross School of the Arts- Rutgers University.

  • Roberto Ramirez, Senior Art DirectorLinked Page Roberto C. Ramírez Linked in page

    Roberto chose a career in Fine Arts after he completed his formal education in Mexico City. Enchanted by the world of Television and mass media advertising he moved to California with a hunger to learn more about the world of Graphic Design and Web Design.

    He has been designing for the digital and print world for more than 7 years with clients like, Coors Light, Miller Coors, Time Warner Cable, California Lottery, MTVTr3s and AutoNation Direct. Such is his amazing mojo that he can create, brand identities and tamales without ever losing his intense focus.

    A peek at his utility belt reveals extensive knowledge and expertise in the Adobe Suite, Office and other cool software programs. Capable of directing and overseeing design aspects from initial client contact through concepts, development and production.

Valued Partners

  • 3M

    3M is a diversified technology company serving customers and communities with innovative products and services.

  • Avery Dennison

    Producer of consumer products, pressure-sensitive adhesives and materials.

  • Bowe Bell and Howell

    BBH is the recognized leader in the development of superior production mail equipment and software technologies.


    FERBE is Scandinavia’s largest and foremost manufacturer of precision tools for injection moulding.

  • Mark Andy, Inc.

    Mark Andy, Inc. is the world's number one manufacturer of narrow web printing equipment.

  • Netstal-Maschinen AG

    Netstal-Maschinen AG has been one of the world’s leading suppliers of high-precision, high-speed plastic injection moulding machines with clamping forces of 500 to 8000 kN.

  • Pyramid Plastics, Inc.

    Since 1979, Pyramid has been dedicated to providing the finest quality components to the thermoplastic injection molding industry.

  • WS Packing Group

    One of the largest printing and label converting operations in North America.

  • Inmar

    Inmar consnects trading partners through consulting, software services, and operations so they can WIN! Our solutions make the connections that improve quality, efficiency and collaboration in supply chain, consumer marketing, business intelligence, financial settlement and risk management.

Career Oppurtunities

To view AWi’s open positions, check out our careers page.